H.I.M Food Industry Hub Carnival

Karnival Rancak H.I.M is an annual event hosted at the MADA Food Industry Hub in Pendang, along Jalan Jenun. The carnival combines elements of creative economy, traditional and modern cuisine, and family-friendly recreational activities at a single venue. The MADA Food Industry Hub (H.I.M) is an incubation zone developed by the Muda Agricultural Development Authority to commercialise local food products and support young entrepreneurs across Kedah. This carnival serves as a platform to showcase products from MADA entrepreneurs while highlighting the diverse culinary traditions of the state. Visitors can look forward to a variety of engaging activities including product exhibitions, cooking demonstrations, culinary competitions, and cultural performances. The vibrant atmosphere makes it suitable for all visitors, from families to aspiring entrepreneurs keen to learn modern food processing techniques. Regarding location, the MADA Food Industry Hub is strategically situated between Pokok Sena and Pendang, easily accessible from major highways. Visitors can purchase popular MADA products such as rice, delicacies, and souvenirs directly from booths available throughout the carnival. Travel tip: Arrive early to enjoy a more comfortable atmosphere and the opportunity to purchase exclusive products often offered at promotional prices during the carnival.